Sunday, November 18, 2012

Companies spends 11k crore on your dime

11,000 cr is what airtel spent on advertisements with the new " har friend.." theme. Amazing that they are spending so much money and then saying that they need to increase costs because of the reserve price that the government is auctioning.

Its an interesting concept of telecom companies, first increase expenses by spending such amazing amounts of money.. Then pass it onto consumers and blame the government.

That is why i prefer multi level marketing companies, where we can drive these costs down of advertising.

There was a recent article in the economictimes about amway india becoming a billion $ company in the next few years from its 2400 crores as of today.

These MLM companies are the disruptive business models that will change or is actually changing the way people will buy. In fact a lot of the internet based companies in india- flipkart.com , zovi.com, jabong.com - all in some way or the other actually use the MLM concept of taking away the middleman and brining things cheaper to the consumer.


As i have always said, it makes a lot of sense to go with disruptive technologies as they emerge.

Come join the bandwagon- its simplefinancialsense!!!




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