Saturday, October 30, 2010

Meru Cabs- Making mistakes on a great business model

Meru cabs has one of the best services and cab fleet in the metro's- At least i can confirm that for Bangalore and for Delhi. However, they have recently taken steps to start impacting their business model negatively.

Now if call their phone no and book a cab on the phone, you will need to pay an additional 50Rs. I mean how stupid can you be! Why would someone be willing to pay an additonal 7% to go the airport in Bangalore. Now they don't charge additional money if you go and book online on their site www.merucabs.com .

I tried doing this recently on the web. Here are a few obeservations.

1. One can register for free on the website
2. The website is quite easy to navigate.
3. The place where you book is quite easy to do- But you are not confirmed on the booking immediately. Once you submit your request, someone at the backend will schedule and send you an EMAIL . I did not get an SMS confirming the booking- which again is bad.

So, i am sure as time progresses, such means will not add value to the company and it will negatively impact their business as it goes forward.

I hope meru cabs owners reconsider this- i was actually a fan- but because of this- i am planning to shift to easy cabs instead of meru.

Happy Investing
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3 comments:

  1. Very True... Meru Cabs are a pain in the wrong place...

    ReplyDelete
  2. When I was in Mumbai I realized that the Meru Cab fares have been hiked, due to hike in fuel rates, just like the fares of the BEST, auto rickshaw and black & yellow taxis.

    In Bangalore and Hyderabad however a convenience charge of Rs.25 has been levied in addition to the regular fare, if a person makes a cab booking through the call center.

    Considering rates on everything else is soaring up, I don't think the additional 25 Rs. is that big a deal, as long as the service is great.

    ReplyDelete
  3. Its because Meru Wants customers to book online and decongest their voice booking system...So the charge of Rs.25..Got it?

    ReplyDelete

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