Sunday, June 6, 2010

Making an emotional Connection on something not worthy

I saw an advt-- i think it was for one of the ULIPs--- where a child was saying that not only is his dad saving for him-- but for another child.

What a waste of emotional buildup.

What the company is trying to do is to build an emotional link with customers-- saying that they will sponsor a child when you open up a policy with them

How much? A paltry sum-- for every policy.

Now when an HLL says 1rs / packet-- it makes sense-- because that would come out to lakhs and crores of rs because their volumes are high... however for an insurance company to play the emotional card-- left me with a bad taste in my mouth.

thats one ulip that i would not buy :)

Comments more than welcome.

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