Saturday, September 3, 2011

Caller tunes

I hate it when I call someone and the first thing I hear is an advertisement asking me to buy something. No, I am not talking about calling a call center, but calling people who have a caller tune from their service provider.
People spend 30 rs to first choose a song of their choice and then pay a monthly rental to get their friends to hear an advertisement?
I really think this is marketing taken to the extreme. Changing the face of the product to suit the company's needs.
The problem I think is that people who subscribe to these services never themselves call up their numbers ( of course) to check what is the music playing.
We as people really need to think what is it we are getting out of the product that we are buying.
Now this may be very much something to do with different generations.. Gen X vs gen Y vs Gen Z .
I however feel with the advertisement coming in it is a waste of money.
Happy investing
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