What do you really "Want"

I know the topic has lots of connotiations to the world-- but my focus here is on finance and financial freedom.

Today is an age of consumerism. We have so many new things we get attracted to or are brainwashed to get attracted to , that the basic impulse is to go out an buy the product. The "I' gets a big boost when i have that product with me-- I flaunt it, I slowly show it, I have it made.

Many a times one forgets what the product actually is and what is the basic use of the product. We attach more value to the "Image" than to the actual product.

I mean lets take a look at buying a car in a city like Bangalore. The roads are small, parking is scarce, petrol is costly-- so logically speaking a small car would be great ( NANO :))   ... however as one starts looking around and seeing the advertisements of cars on the road-- most of them are of Large cars--- and some gas guzzlers like scorpio. The advertisers play on the "I" factor to get their sales up.

Even some of the changes that are there as compared to one model with the higher model-- a ZX vs a GX... changes are very minimal-- changes in the door handle being wooden vs plastic, etc etc...

BUT when we say we own a honda city GX--- it makes a statement.!!

It is important to really understand what you need , want and have--- and pay the right price for it .

Brand Value--- is money out of the pocket... Be concious of what you spend for it vs a lower brand.

Define what you want--- and then conciously reach out to your pocket... it may save you some money.

Happy Investing.